Our Story
Founded in 2013, VS MEDIA is the first multi-channel network that focuses on the modern Chinese millennial lifestyle. Its goal is to create a vibrant community for both brands and influencers by crafting original content with authenticity and sincerity.
VS MEDIA powers content-driven social commerce and offers brands local, relevant, and effective Influencer content. Services and expertise include advisory and support for cross-marketing, social media, and search optimization as well as production facilities, funding, and cultivating new IPs, all of which aim to empower influencers and brands to develop, market, and monetize their content.
Today, the company is growing internationally across Hong Kong, Taiwan, Singapore, and beyond.
THE VS MEDIA APPROACH: 3CS AND 1D
COMMUNITY
Community is key to brands and influencers. Customers are loyal to brands and influencers who are connected with their communities, thoughts and passions, and communities are formed when like-minded people connect. When the community become advocates, their voices contribute to real behavioural change.
CONTENT
‘Authentic‘ is the new ‘cool‘; audiences want genuine content regardless of micro- or even nano-influencers. It is inspirational and genuine content that makes an influencer cool, not their follower-count.
COMMERCE
Focusing on social commerce, we strategically match brands with suitable Influencers across different platforms and through various formats, particularly live-streaming. Moreover, we identify and develop different ways to expand IP for influencers ranging from product design, working with manufacturers, selling merchandise online and of- fline to their fans. Given peer-to-peer connection remains a powerful force behind consumption decisions, influencers and brands can also leverage our self-proprietary platform, CRUUSH, to drive transactions and engage fans.
DATA
VS MEDIA skilfully constructs the global millennial community by aggregating big data based on the demographics of the followers and their transaction activities to better understand digital con- sumers and what is working. The data analytics informs us of the deep insights for bridging brands and influencers effectively to aim exactly at the target business growth.