VS Media is an influencer marketing specialist
From increasing content's virality, producing sponsored posts and inspirational content series, to setting up a brand-new IP, we are skilled at crafting fresh, information-rich and insightful content and considering formats, demographics, user behaviour when designing a campaign for either platform can be nuanced and complex.
Founded in 2013, VS MEDIA is the first multi-channel network focusing on the delivery of the Chinese millennial lifestyle. Its goal is to create a vibrant community for both brands and influencers by crafting a sense of authenticity and genuineness through original content.
As the first multi-channel networks focusing on Chinese millennials worldwide, developing digial marketing campaigns for affluent Chinese millennials is our unique offering for brands who look for unlocking the consumption power of Mainland China and building Chinese brands with robust digital strategy to enter the global market.
Tan Ba is a unique digital brand, launched in March 2017, that provides localized digital short-form videos targeting millennials from China. Its daily video aims to make knowledge fun and entertaining by stimulating curiosity. The videos are social-media friendly and are distributed across 10+ online platforms in China. Tan Ba content is sourced from the extensive library of Discovery Channel and its associated network, and is localized by VS MEDIA to tailor for the audience.
VS MEDIA is the exclusive Greater China partner of Beautiful Destinations, the largest global travel & lifestyle community on social media. BD was finally able to expand its footprint into China through VS MEDIA, which localized the content, managed its China social media presence, and built a fan base of over 2M in less than a year. In 2017, they co-produced the star IP Beautiful China, an engaging travelogue shot in Western Sichuan and Chengdu, featuring Jeremy Jauncey, 3 popular Mainland influencers, and famous actress Fala Chen.
Traveling with strangers can be one of the most thrilling experiences in your life! VS MEDIA brought together 3 influencers from Hong Kong, Taiwan, and China to the exotic Lombok, Indonesia. The professional production crew from the United States has incorporated virtual reality technology into the trip to increase audience engagement.
Featuring VS creator Momo 小浮誇 and young Taiwanese actor Kerr Hsu, VS MEDIA has produced the YOU Don’t Know ME series that taps into the millennials and their love life. The short videos depict daily life of a typical young couple with dramatic elements, which have attracted attention from both audience and advertisers.
Working with HK EXPRESS and its partners including Uber, UberEATS, and ZUJI, this campaign has travel KOL Jerry.C acting as a deliverer of transit service, food, and an ultimate surprise for HKers! Flights tickets and hotel vouchers are given out as gifts to service users. The entire project was successfully executed in just 4 weeks, from sourcing the featured KOL, shooting, post-production, and video release.
Taiwan creator Mom & Dad was lined up to promote the new investment program by the local Taishin International Bank. The product name and features were cleverly embedded in a humorous video with the family’s lively interactions, featuring the Mom as the superhero of the family. The associated brand site received 5K+ clicks within the first night of video release.
China creator 夏夏小二娘 was invited, together with her husband and son, to visit Singapore in order to promote the country for family travel. The trip and the activities were specially planned for families with young children. The intimate and joyful moments shared were fully captured on video and touched millions of netizens.